Scottish delegation fishing for new international trade in Brussels

Forty-six companies from Scotland head to Seafood Expo Global 

Following a record year for exports, Scottish seafood is set to make a splash next week at Seafood Expo Global, the world’s largest seafood show, to be held in Brussels on 25-27 April.
A total of 46 Scottish companies will be heading over the water to do business at the seafood sector’s biggest global stage, with 22 of these exhibiting their wares as part of the Scotland pavilion, covering the whole Scottish market, to include shellfish, salmon, whitefish and pelagic.
The delegation heading across the channel this year has grown by around 40% compared to 2016, on the back of the success of last year’s event, where numerous deals were signed over the three days.  These included a contract for Dawnfresh to sell Harasu trout bellies to a company in Japan.
Loch Fyne also plans to debut its recently launched Makar Gin Infused Smoked Salmon on the global market.
Cameron Brown, Managing Director of Loch Fyne Oysters, said: “What better way to tell the global market about the diversity of Scotland’s larder than by combining two premium products with origins in our clear waters?
“Scotland’s natural environment is a real selling point for the global market, and we are confident that the buyers in Brussels will appreciate the distinct flavour combination we’re developed with The Glasgow Distillery Company.”
Makar Gin-Infused Smoked Salmon
The Scottish seafood sector has just returned from a successful visit to Boston (March), where opportunities to sell more Scottish seafood into the fiercely competitive US market were secured, and deals done for several delegates at SENA (Seafood Expo North America).
These activities have contributed towards a record year for Scottish food and drink exports which are at a new high of £5.5 billion – a rise from 2015 of 8% and up 56% since 2007. Within this performance, Scottish seafood accounts for around £759 million.
Seafood Expo Global in Brussels, as well as being an important base for the European market, attracts buyers from all over the world.  With food exports from Scotland to Asia rising over 400% since 2007, this means that it is a crucial three days for the Scottish sector, and can have a significant impact on the year’s trading across all international markets.
Natalie Bell, Trade Marketing Manager for EMEA (Europe, Middle East and Asia) at Seafood Scotland, said: “Seafood now accounts for the biggest rise (26% year on year) in food exports from Scotland – and there is no sign that demand is doing anything but increasing.
“The seafood industry has worked hard over the last 10 years to attract more business to Scotland by showcasing our sustainable, world-class products – resulting in a thriving international marketplace for our seafood.
“With buyers wielding global purchasing power present in Brussels, we’re putting our best foot forward and aiming high on the order front.”
Scott Landsburgh, Chief Executive of Scottish Salmon Producers’ Organisation, said: “Scottish salmon is a high-quality food with a well-established global fan base spanning 60 countries.  Despite a rise in market prices last year resulting from growing international demand for the UK’s favourite fish, and Scotland’s number one food export, consumer demand has not been affected.
“It’s clear that high quality and taste remain firmly on the agenda.  This is great news for our producers as they head out to the world’s largest seafood event to secure new business and build on trade links for the coming years.”
Susan Beattie, Head of Food & Drink at Scottish Development International, said: “It’s great to see such a strong delegation of companies attending the show this year – we have a record 22 exhibitors, all showcasing their fantastic range of top quality seafood products to an influential international audience.
“This is a key show for our industry, attracting buyers from all eight top prospect markets in the Scotland Food & Drink Export Plan.
“We are supporting companies to make the most of this opportunity – through organising the Scottish Pavilion along with Seafood Scotland and by providing market insights and making connections with potential buyers through our shared team of SF&D in-market specialists.
“I hope that participating companies will see strong business benefits as a result.”
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