Fifth anniversary campaign to take place on December 2
Small Business Saturday – the nationwide campaign which promotes the UK’s five million small businesses – has announced that its fifth anniversary campaign will take place this year on Saturday, December 2.
According to organisers, hundreds of thousands of small businesses around the UK and four in every five local authorities, as well as millions of consumers around the country, now engage with the campaign each year.
Spend on the day has risen by more than £249 million between 2013 and 2016 –representing an increase of 53%. Last year an estimated £717 million was spent with small businesses across the UK on the day itself.
American Express originally founded the ‘Small Business Saturday’ initiative in the US in 2010 and remains the principal supporter of the campaign in the UK as part of its on-going commitment to encourage consumers to shop small.
The campaign is also supported by PRS for Music, Dropbox and Mercedes Benz Vans and benefits from the backing of leading business organisations, including the Federation of Small Businesses and Enterprise Nation.
Michelle Ovens MBE, Director of Small Business Saturday UK, said: “Over the last five years, Small Business Saturday has had a tangible economic impact on small businesses around the country.
“We have a growing and highly engaged network of small business owners who recognise the benefit of getting involved and making Small Business Saturday work for their own companies and in their own communities. Our aim this year is to get even more businesses around the UK to experience that effect.”
According to Small Business Saturday organisers, in 2016 more than 80% of all local authorities covering the country actively supported the campaign in a variety of ways, from staging or supporting small business events to offering free parking.
They say positive consumer sentiment and support for small businesses was echoed through social media, with more than 130,000 tweets sent on the day itself – reaching more than 140 million people and Small Business Saturday UK trending at number one in the UK and at number five globally.
Following on from previous years, events will be planned throughout the UK in the run-up to and on Small Business Saturday itself, including the return of the annual nationwide bus tour – details of which will be announced later in the year.
Other highlights will include the annual search for the Small Biz 100 – the small businesses to be profiled each day in the 100 days leading up to December 2.
Small businesses will be encouraged to get involved and create special events or promotions themselves to mark the day.
And, once again, the campaign will be running Inspire, a nationwide series of free workshops run by experts and entrepreneurs for existing and aspiring small business owners.
The workshops are all informal and participatory, with each followed by a Q&A and live Twitter Q&A. The events are streamed live online and are also available on the Small Business Saturday YouTube channel after each event.