New fares to save Virgin Trains customers £7.1 million a year

Virgin Trains makes cheaper advance tickets and seat reservations available on the day of travel

Virgin Trains on the east coast has today announced that customers will be able to take advantage of cheaper advance ticket prices and seat reservations on the day of travel. Based on the number of walk-up fares currently bought by customers, Virgin Trains has calculated that the changes could save customers £7.1 million a year.
Previously, advance fares have only been available to purchase up to 23:59 the day before travel. However, Virgin Trains customers travelling on the east coast route can now make savings of up to 43% on some routes compared to the cost of the walk-up fare (Anytime or Off-Peak single/return) by purchasing an advance ticket on the day, subject to availability.
These fares can be bought through all retail channels including the Virgin Trains website, ticket machines and at station travel centres on the day of travel, and where they are able to take advantage of an advance fare, customers will also be able to reserve a seat when buying their ticket.
Examples of savings include:
  • An advance fare bought on the day for travel between Edinburgh and London could cost £69, saving customers 50% on the price of an off-peak single (£137)
  • Customers travelling between Peterborough and London could save £1.5 million a year
  • Those travelling between Leeds and London could pay £52 for a one-way ticket on the day, less than half the price of an off-peak single (£105.20)
Virgin Trains says it has been leading the way in tackling fare complexity and ensuring a better deal for customers. The train operator confirmed earlier this year that is participating in a in a single-leg pricing trial with the Government which will consider alternative ways to guarantee customers simpler fares.
Suzanne Donnelly, Commercial Director at Virgin Trains on the East Coast, said: “This is great news for many thousands of customers who will be able to take advantage of big savings on the day of travel.Virgin Trains has always positioned itself on the side of customers and we have a strong record of innovating for the benefit of rail passengers.
“Customers who can buy tickets well in advance will continue to benefit from the very cheapest fares, with booking now available six months ahead. However, we know that’s not possible for everyone on every journey which is why customers can now purchase advance fares on the day of travel and save money as well as reserve a seat.
“With more of our cheapest fares available on the day of travel, we’re providing customers with a more affordable and relaxing alternative to road or air travel and we’re proud to be leading the way with changes that will ensure customers get the best value for money.”
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