Eurowings improves website to target larger market

Airline launches enhanced, more accessible website for those with impaired sensory perception and motor skills 

Eurowings has launched a new website which it claims is more accessible for customers with impaired sensory perception and motor skills.
The airline says unrestricted use by people with disabilities played a central role in the redesign of the website, which has been made easier to navigate in the process. It claims that users who require a screen reader or other assistance devices to browse the Internet, will now find it easier to navigate the website, find information quickly, and book flights.
By adapting its website, the airline now meets the specifications of the Web Content Accessibility Guidelines (WCAG) 2.0, which is based on the principle that a website must be easy to perceive, navigate and understand, as well as being reliable.
The accessibility of the website was developed as part of the airline’s ‘MakeMyWay’ modernisation programme, which involves several of its projects and digital services.
By designing the website in accordance with WCAG 2.0 guidelines, now also meets the requirements of the US Department of Transportation (DOT) and says it can expand its direct sales in the American market. The airline says it’s underlining its continuous growth and is now well established in the USA.
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