It pays to plan, finds new University of Edinburgh Business School research, which says formal business plans are key
Entrepreneurs who write formal start-up business plans are 16% more likely to be successful, according to new research from University of Edinburgh Business School and RWTH Aachen University.
Edinburgh’s Professor Francis Greene and Aachen’s Christian Hopp studied the characteristics of over 1,000 entrepreneurs and their start-ups over a six-year period.The findings suggest that it pays to plan, and that planning is more beneficial when the challenges are greatest. High-growth oriented entrepreneurs are 7% more likely to plan, and those with innovative, disruptive ideas are 4% more inclined to plan then their peers.
Entrepreneurs looking for external finance are also 19% more likely to commit their vision to paper.
Greene said: “Writing a plan can make all the difference when it comes to making a start-up profitable. In some entrepreneurship circles, it is fashionable to act, improvise, and pivot than to waste time on a plan that won’t survive first contact with the customer, but a plan helps detail the opportunity to be seized, what success looks like, and what resources are needed.
“Plans are vital for fundraising because it builds legitimacy and confidence among potential investors. It reassures staff, suppliers, customers, and other key stakeholders. If an entrepreneur wants to raise money and grow quickly, they’ll want to write a plan.”
These findings were recently published in the Strategic Entrepreneurship Journal.