Active Root and Stoats among key speakers for inaugural Cycling & Sports – Opportunities in Food and Drink Conference at Abertay
Two Edinburgh firms are set to headline a new conference designed to bring together industry experts and academics from the worlds of food, nutrition and sports science.
Sports drink company Active Root and Tony Fullerton of Stoats, which produces porridge bars and more, have been announced as speakers for the Cycling & Sports – Opportunities in Food and Drink Conference to be held at Abertay University in Dundee on 11 August.
The event, which has been designed to stimulate the exchange of ideas, analyse trends, share expertise and help build partnerships across the sectors, is a collaboration between Abertay University and the Mountain Bike Centre of Scotland and expects to attract Scottish food and drink producers, members of the business support industry and academic staff.
Active Root, which has developed a new, natural ginger-based sports drink, will provide an insight into its product, which was borne out of co-founder Will Townsend’s experience during the London Marathon.
Tony Fullerton of Stoats will speak about his firm’s range of quick and easy snacks and cereals – which include porridge sachets, pots, bars, oatcakes and mueslis.
Some of the businesses signed up to attend are already making cycling and sports produce, while others are considering diversifying. Networking and speed pitching sessions are set to take place, as well as a series of talks and one to one sessions.
Organiser Danny Cowe of the Mountain Bike Centre of Scotland, who will present a talk on opportunities in the cycling industry, says there’s a real chance for Scottish businesses to tap into a global market for sports and nutrition worth more than $20billion.
Cowe said: “Cycling and sports products command high price points compared to general food stuffs and this event is an opportunity to look at how food and drink businesses can best reach that market.
“There is a major buzz around sports nutrition and health at the moment, so producing new or enhanced products can only benefit both industry and those participating in sport.”
The Mountain Bike Centre of Scotland is a joint initiative led by Edinburgh Napier University and Developing Mountain Biking in Scotland, in partnership with Scottish Enterprise. The project is funded by Edinburgh Napier University and the Scottish Funding Council.