Entrepreneur Craig McKay launches first Bearded Basturds salon specialising in premium shaving, beard maintenance and barbering
The Fife entrepreneur behind all-natural skincare and cosmetics brand Bearded Basturds has branched out to open his first barbershop in Dunfermline.
Craig McKay from Lochgelly has opened his first Bearded Basturds salon specialising in premium shaving, beard maintenance and traditional gents’ barbering.
His latest venture follows on from the Bearded Basturds product range – inspired by infant skincare and handmade at his workshop in Rosyth Business Centre – which will be stocked, sold and used at the Bruce Street barbershop.
According to McKay, who has his sights set on developing a UK network of barbershops of the same name, the new salon will be the first of many.
He said: “The Bearded Basturds Barbershop is an extension to my product business. It’s always been my goal to open a chain of high-end premium barbershops and having the Bearded Basturds product business wrapped around gives us a distinct competitive advantage.
“I plan to grow a network of barbershops to become bigger than Subway’s network in the next 10 years. I want a flagship store in London too.”
McKay has self-funded the expansion and launched the start of his barbershop network based on a franchise model and has already franchised the Rosyth shop to Salon Director Arlene MacGillvray, who has invested her own money in the venture. More than £30k has been invested in the barbershop business so far.
But not everyone is as excited about the barbershop – or its controversial name. McKay has already received a number of complaints along with a death threat, which was reported in this week’s Courier.
McKay added: “The name is like Marmite – you either love it or hate it. Some people congratulate us and some people give us abuse.”
The Bearded Basturds Barbershop in Rosyth is currently recruiting for two more staff to take the team from two to four.
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