Fusion Group launches new hospitality support division

Company behind St Andrews’ Golf Inn branches out into reservations support, call handling and facilities management for UK hotel sector 

The hospitality group behind the Golf Inn in St Andrews has launched a new company to support the Scottish and UK hotel sector.
Fusion Group is rolling out the Accomodation Services Trading Co to offer outsourced reservations support and call handling, as well as facilities management.
The Golf Inn, St Andrews
The new venture has kicked off with its first client, The Red Brolly Inn near Pitlochry – a small hotel and restaurant originally developed and brought to the market by Fusion itself in 2014.
Fusion Managing Director Alex McKie said: “The Red Brolly Inn has effectively become a client of this new business, utilising our in house bookings and reservations hub, which is one of the support services offered to this sector by the Accommodation Services Trading Co.
“It’s not every day that a business you have developed and launched, in turn becomes a client of another business you are operating. It’s typical of the ‘out of the box’ way we think and operate, but ultimately it makes good business sense and is fulfilling a vital gap in the market for small businesses to access support from within their own sector.”
Accommodation Services Trading Co says it’s hoping to work with small hotels and inns, as well as commercial property and other business sectors, including B&Bs, guest houses, self catering and serviced apartments, single or multiple unit business centres, and retail and licensed trade units.
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