New ‘Quarter’ for Edinburgh as historic institution rebrands
The commercial arm of one of Edinburgh’s oldest institutions is set to rebrand in line with its ongoing expansion.
Commercial Enterprises, which was formed following the 500th anniversary of The Royal College of Surgeons of Edinburgh (RCSEd) in 2006, will be renamed ‘Surgeons Quarter’ and encompass the collection of buildings situated around historic Hill Square.
The RCSEd commercial division, which has grown from three people to a 90-strong team, was initially tasked with making the most of the institution’s historic buildings, with all the profits being invested back into the College to train surgeons and surgical trainees, who deliver life-changing skills and improve patient outcome to every corner of the world.
It now says the rebrand will allow for the area to be a recognised destination and highlight the scale of the venues within it.
Commercial Director Scott Mitchell said: “After a successful first 10 years, rebranding was the next logical step.”
“We wanted to create a brand that encompasses all the venues to a single destination area. Each separate building is so unique that it was a difficult task to decide on how to achieve a single theme that highlights the scale of each building.
“Branding the whole area Surgeons’ Quarter is the perfect fit.”
The launch of Commercial Enterprises in 2006 was closely followed by the transformation of the RCSEd residencies into the 77-room Ten Hill Place hotel – which racked up an 88% occupancy rate in 2016 – the same year. But the RCSEd is probably best known for its Playfair Building, which dates back to 1832.
Other venues – which will also come under the Surgeons Quarter brand – include the King Khalid Building, which has been transformed from the former St Michael’s Church into an 158-seater auditorium, and the Prince Phillip building, which opened in 2015 following the transformation of a former Edinburgh University language school.
The RCSEd’s commercial arm promotes, sells and manages all commercial activities held within the college campus, which includes arts and conferencing venue Surgeons’ Hall.
All profits support the charitable aims of the RCSEd: Education, assessment and advancement in surgery.
The rebrand across all venues and services is due for completion by the summer of 2018.