Green Tourism shortlisted for World Travel Market Responsible Tourism Award
The world’s largest sustainable accreditation programme of its kind, Perth-based Green Tourism, has been named as a finalist at the World Travel Market (WTM) Responsible Tourism Awards 2017.
It’s also a world first for a certification programme to be included in the shortlist.
Focusing on the contributions made by tourism businesses, organisations and destinations, the WTM Responsible Tourism Awards recognise organisations taking responsibility for reducing the negative and increasing the positive impacts of tourism.
Graded against the UN’s Sustainable Development Goals (SDG), Green Tourism, the leading accreditation programme, with over 2000 members, impressed judges with their continued commitment to sustainability and responsible tourism.
The accolade coincides with Green Tourism’s 20th anniversary in the industry. For two decades, the organisation has worked tirelessly to change the relationship between the tourism industry and the planet. In that time, over 5,000 businesses have been awarded with a Green Tourism assessment and in the last five years there has been an increase of 30% of UK businesses taking a more structured approach to reducing environmental impacts.
Green Tourism’s CEO, Jon Proctor, said: “Being recognised in this way is a real honour and testament to the incredible work we, and our members, are doing for global sustainable tourism.
“What started as a vision in 1997 has now become a movement and we are so proud that twenty years later we are not only exceeding expectations, in terms of results for our member businesses, but also are joined by so many incredible sustainable like-minded businesses.”
The winners will be announced at the World Travel Market London event on World Responsible Tourism Day (8 November), whenJon Proctor will also take part in its ‘The Major Environmental Challenges: Carbon & Water’ and ‘What next for Certification?’ seminars on 6 November.