81% of professionals see travel as a way to get ahead in their careers
More than half (54%) of British business travellers would be willing to earn less if it meant they could travel more for work, according to new research which has revealed how professionals today feel about business travel.
The study of 1,000 business travellers (aged 25-45) by Crowne Plaza® Hotel & Resorts, InterContinental Hotels Group® (IHG®)’s business travel brand, revealed a large majority see travel for work as a way to help them get ahead in their career (81%), while almost two thirds (65%) see business trips as a way to achieve personal goals and pursue travel ambitions.
In fact, more than half (55%) admit they seize the day, and are more opportunistic when they travel on business compared to in their usual day to day life.
Escaping the office came out as a strong reason why many (40%) want to travel more frequently for work. However, a new trend emerged, as business travellers admitted putting as much focus on ‘project me’ and maximising the downtime available on business trips.
Just under half (43%) of those polled admit they will take advantage of any downtime they have during a trip. For almost a quarter (24%) that involves joining a tour to get out and see the sights, whilst others chose to venture out on their own, to fully immerse themselves in a new culture (36%) and enjoy local food and drink (28%).
More than two thirds of those surveyed said when travelling with their boss, getting to know them better (67%) was the best part of the experience while not surprisingly a quarter (25%) of respondents said the best thing about accompanying a boss on a work trip was the fact their boss would pick up the bill.
The research, conducted by OnePoll as part of wider research for Crowne Plaza to understand the needs of modern business travellers, revealed that whilst Brits are eager to take advantage of downtime, as many as 8 in 10 (80%) feel under pressure to work during any free time they have.
Mike Greenup, Vice President Brand Management, for Crowne Plaza, said: “It’s clear that how people feel about business travel is changing. A typical business traveller spends between 21 and 40 nights away each year, and our Crowne Plaza research and guest insights demonstrate that today’s business travellers want to maximise their downtime. Increasingly people are using their business trips as an opportunity to discover a new place, work on a personal project or simply enjoy some ‘me time’.
“We know it’s not all about work when you’re on a business trip and our new outlook is that we’re ‘all business, mostly’. That’s why Crowne Plaza is working with a series of partners to help guests maximise their downtime, enabling them to put as much energy and ambition into ‘project me’ as they are into work. To do this, we’re working with a leading media partner to launch a dedicated ‘Downtime’ channel, as well as Conran + Partners and the School of Life to create an environment that champions the work-life blend.”