Seafood Scotland appoints food and drink expert Donna Fordyce to support industry engagement strategy
Seafood Scotland has appointed Donna Fordyce as an industry engagement specialist to support the organisation’s engagement strategy within the seafood sector.
With 15 years’ experience in business development and six years’ experience in the food and drink sector, Fordyce has undertaken a variety of account management roles, including a seafood remit for Scottish Enterprise, working closely with seafood companies across Scotland.
Fordyce has engaged with the sector at leadership level, having spent time as an observer on the Seafood Scotland Board. She has also been a member of the working group for Scottish Seafood Partnership and a Public Accounts Committee (PAC) member for the European Maritime & Fisheries Fund (EMFF).
In her new role, Fordyce will be responsible for engaging with the seafood industry to identify the barriers to growth, highlighting new market opportunities and supporting the delivery of Seafood Scotland projects. She will also be responsible for developing relationships with key industry partners including, Scotland Food and Drink, Scottish Development International and Scottish Enterprise.
Patrick Hughes, Head of Seafood Scotland, said: “Donna has a passion for the Seafood sector and has excellent knowledge of the industry, its sub-sectors and supply chains. She has engaged with the sector at both leadership and on a business level, working alongside primary and secondary Scottish seafood companies to develop and implement their individual growth strategies.
“With her solid business development background, Donna is hugely respected within the Scottish food and drink network, Scottish Government and amongst other key stakeholders for her knowledge and understanding of the challenges facing the sector. She will be a great fit for our team and in helping with the strategic growth of the organisation.”
Seafood Scotland operates worldwide, alongside government agencies such as Scottish Development International, to promote the wealth of Scottish seafood to a global trade market, which increasingly values the quality and provenance that Scottish seafood is famed for.
Focusing on the global retail and catering trade, the organisation targets trade buyers, wholesalers, industry influencers and chefs in the US, Europe (including the UK), the Middle-East and Asia – acting as the conduit between in-country trade markets and Scottish suppliers.