Eight business underdogs who defied the odds and won

Taking on the big guy – eight business David and Goliath Stories

Everybody loves an underdog. And there are no bigger underdogs than the small businesses who’ve had to fight against big corporations.
Fighting the odds is always a risky – and scary – business. But it’s even more terrifying when the odds are really against you. Still, everyone roots for the underdog, and every so often, it pays off. 
New research from Rouletteonline.net finds some of the underdogs who took on a challenge way out of their league, and won anyway. Including foes ranging from animal testing and carcinogen-pumping companies to Starbucks and Häagen-Dazs, these are the underdogs who defied the odds.
Just check out these eight ‘little’ guys who took on some scary rivals.
  • Richard Branson vs British Airways – Though Branson is now himself a top dog rather than an underdog, there was once a time when Virgin was a small company trying to find a place in a number of industries, including air travel. BA used dirty tactics to steal customers and illegal tampering with company files – but Branson took them to court and forced them to make a public apology (and pay damages).
  • Bea’s of Bloomsbury vs Starbucks – Bea Vo, founder of the Bea’s of Bloomsbury tea rooms, is the creator of a muffin/doughnut mashup she appropriately called a duffin. When Starbucks moved in and tried to trademark it, she called in the might of social media to help make the bully back down.
  • J.K. Rowling – The author was divorced, depressed, and broke. Despite rejection after rejection by publishers, she eventually managed to get Bloomsbury to take on Harry Potter and the Philosopher’s Stone. The rest is wizarding history.
  • Ben and Jerry’s vs Häagen-Dazs – Häagen-Dazs made moves to limit their rival ice cream maker’s distribution in Boston. But B&J fought back with a massive campaign entitled “What’s the Doughboy Afraid Of?” and filed a suit against Häagen-Dazs’ parent company Pillsbury. They even flew banners from planes.
For more big companies being taken down a peg and governments caving to animal rights, check out the full graphic on the Rouletteonline.net website.
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