Female gamers – a growing market for games developers

New research from the Guiness World Records has shown that modern women are spending a month a year playing video games

It’s good news for games developers, who might want to increase their focus on the female market, because new research has found that modern British women are spending a month of every year playing video games.
Researchers from Guinness World Records 2017 (Gamer’s Edition),  whose study shows the average female spends up to 12 hours a week glued to either a mobile phone screen (8 hours) or a games console (four hours), have revealed the true extent of women’s growing love of gaming.

More than four in 10 female gamers said they find it therapeutic and over a quarter said they get a genuine buzz when they successfully complete a level or score sought after points or rewards.

The typical British female has over five gaming apps downloaded to her mobile device and claims she dedicates 15% of everyday to playing games and puzzles.

According to the research of 1,500 women, eight in 10 prefer to game own their own but 18% regularly play with their other half, with 44% saying gaming together has brought them closer in their relationship.

However, there is fierce rivalry between couples with over two thirds (68%) of females claiming they are far superior than their partner when it comes to gaming.

Phoenix Perry, Lecturer in Computing at Goldsmiths, University of London, said: “As someone who works in computing and video game development, these figures do not come as a surprise to me.

“I regularly work with female gamers who will often describe the therapeutic effect of playing and the buzz of succeeding in a game. And of course, it goes without saying that I very much enjoy the experience myself.

“I am a passionate advocate for women in gaming and the tech industry in general, and my work constantly looks for opportunities to bring people together to raise awareness of our collective interconnectivity.

“Studies like this show that the appeal of gaming is anything but exclusive to men, and that can only be a good thing.”
More than two thirds (67%) of the 1,000 girls polled said their favourite type of game was a puzzle or pattern game and the most popular place to play was when in bed (54%).

Candy Crush emerged as the top game played by the nation’s girl gamers, followed by Angry Birds and Temple Run.

Just over a third (34%) said their go-to place to game was on a bus or train and more than one in ten (11%) even get tapping away on their smartphone while in work.

However, 23% claim their boss has caught them engrossed in an online game once or twice, but a sneaky 77% said they play discreetly so that colleagues think they are working.

Interestingly, 28% of the females polled think they are a calmer individual since they started gaming and a quarter reckon they have better reflexes.

Nearly a third (31%) felt gaming was the best way to get some ‘me time’.
But more than one in 10 (11%) female gamers said their kids are constantly nagging them to get off their phone and to stop playing games.
The top 20 most popular games as voted by women

1. Candy crush
2. Angry birds
3. Temple run
4. Fruit Ninja
5. Words with friends
6. Cut the rope
7. Subway surfers
8. Flappy Bird
9. Despicable Me: Minion Rush
10.Clash of Clans
12.Doodle jump
13.Draw me
14.Crossy Road
15.Lara Croft GO
16.Clash Royale
17.Fifa mobile
18.Fallout shelter
19.Real Racing
20.Kingdom Rush

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