The Chartered Institute of Credit Management and ITN Productions have joined forces to produce a news and current affairs-style programme to be fronted by Natasha Kaplinsky
The Chartered Institute of Credit Management (CICM) has teamed up with ITN Productions to produce a news and current affairs-style programme.
Their new ‘Credit Champions’ programme will explore the impact credit management has across the supply chain, as well as the need to support the growth of businesses and the economy through healthier cashflow.
The programme is designed to help to promote excellence in credit management and raise awareness of its role within business and the community.
According to the CICM, The management of credit has unparalleled influence on the 5.5 million small businesses in operation across the UK, and their supply chains. Late, or prompt, payment can significantly impact the success of a business, as well as its ability to expand and innovate.
‘Credit Champions’ will bring to life why relationship-building between creditors and debtors is so important by illustrating examples of best practice and highlighting solutions to underlying problems.
The programme will also look at how poor credit management or lengthy payment terms can have a significant and detrimental impact later down the line including the mental health of those involved in the supply chain.
Drawing upon ITN’s 60-year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
‘Credit Champions’ will premiere during British Credit Week in March 2018, and form part of an extensive communications campaign featuring CICM members, industry partners, government partners, as well as relevant journalists, writers and bloggers.
Phillip King, Chief Executive, CICM said: “CICM members are experts in their field, and will welcome this exciting initiative that will highlight the critical importance of professional credit management in managing cashflow and supporting business success. We anticipate it will be an important contribution to the ongoing debate amongst businesses and within Parliament as to the best ways of improving the payment culture, through a better understanding of best-practice credit management principles.”
Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with the Chartered Institute of Credit Management to produce a programme exploring how credit management effects so many aspects of business across the supply chain. We want to bring to life a profession that impacts significantly on the success of a business.”