Social media expert Dane Thomson launches Streets Ahead Social, a new social media consultancy with a disruptive and ethical twist
A prolific Edinburgh networker has taken his love of all things social and combined them to create a new business venture he is truly passionate about.
Dane Thomson, who has previously worked with AM Bid Services and mental health charity Support in Mind Scotland, has launched Streets Ahead Social, a new social media consultancy with a disruptive and ethical twist.
To celebrate its launch, the start-up is kicking off with its very own ‘Help Me, Help You’ campaign, which will donate one hour’s free social media support to selected charities across Edinburgh, the Lothians and Fife for every day’s work commissioned by paying clients in December.
Being social is something which comes naturally to Thomson. Earlier this year, he took on the 100 Streets Challenge co-created by Scottish Rugby legend Scott Hastings to help raise awareness of mental health issues and promote good physical and mental health.
While walking the 100 streets across Edinburgh, the Lothians and Fife, he engaged in 100 conversations about mental health with professionals from all walks of career life and gathered 100 signatures on his T-shirt. The campaign proved to be a roaring success and raised more than £1,000 in just seven days, winning an award in the process.
Thomson said: “The purpose of social media is being social and small businesses have an outstanding opportunity to be creative and to lead the way. I want to bring Streets Ahead Social on board to help them on that journey. I want to recapture the magic from my charity challenge week and merge together three personal and professional loves, being social, helping others and social media for the benefits of clients.”
Streets Ahead Social is set to focus on all aspects of social media marketing, including training, content creation, and PR copywriting.
Charities are invited to register their interest for free social media support by emailing email@example.com with ‘Help Me, Help You’ in the subject line by Friday, 15 December.