Scotland Food & Drink appoints UK market development director

Scotland Food & Drink has appointed Lucy Husband to the newly-created role of UK Market Development Director for Ambition 2030

Scotland Food & Drink (SF&D) has announced the appointment of Lucy Husband to the new role of UK Market Development Director.
As the industry leadership organisation for Scotland’s food and drink industry, SF&D works with its 420 member companies and partner organisations across industry and government to grow the value and reputation of Scottish food and drink. The new role of UK Market Development Director has been created following the launch of Ambition 2030, a new and ambitious strategy which aims to double the size of the industry to £30 billion by 2030.
Ambition 2030 has a strong focus on growing Scottish food and drink sales across the UK, an area of work Scotland Food & Drink has led for a number of years, working closely with the major retailers and foodservice companies.
A new UK market strategy is now being finalised by the Scotland Food & Drink Partnership. It will drive new growth opportunities for Scottish suppliers as well as build their capability. Husband will lead this area of work for Scotland Food & Drink.
Husband has spent a career working in the food and drink industry, most recently as Sales & Marketing Director at AK Stoddart, one of Scotland’s leading red meat businesses. Lucy has also held senior roles at Malton Foods and Waverley Vintners.
She will join Scotland Food & Drink team on 10 January 2018 and develop a UK market team, which includes Stephanie Pritchard who has delivered successful activity in this area for SF&D for the last six years.
James Withers, Chief Executive of Scotland Food & Drink, said: “Food and drink is now a star performer sector in the Scottish economy with a turnover of £14 billion annually and in a phase of rapid growth. Ambition 2030, our new industry strategy, is hugely ambitious and seeks to build on the current momentum. Key to future success is driving further growth in our home market across Scotland and, crucially, across the rest of the UK.
“The market outside Scotland accounts for 80% of our UK trade. Therefore, the development of a new UK market strategy and the creation of a new director role within our organisation is an important step in turning strategy into delivery.
“Lucy brings with her extensive knowledge from working with the top retail and foodservice businesses in the UK and her experience in leading on the commercial strategy of multi-million-pound business like AK Stoddart will be invaluable to us
“Collaboration and ambition has been the cornerstone of our export success in recent years. Lucy will bring a similar focus to our work in our home market, which is the foundation of our sector’s success.”
Lucy Husband
Husband said: “I’m very proud of my contribution in helping AK Stoddart to grow into the successful business it is today. The opportunity now though to join Scotland Food & Drink and work closely with suppliers’ right across the country is extremely exciting.
“I have watched with interest the growth of Scotland Food & Drink over the last 10 years and have seen the benefit directly of the work they have delivered to unlock growth opportunities for Scottish businesses in the UK. I am really looking forward to leading the next generation of its UK market development work.”
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