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Glen’s Vodka is teaming up with Shazam to give away prizes in 2018
Glen’s Vodka is teaming up with music identification app Shazam to give away hundreds of prizes in 2018.
Its ‘Shazamble’ label is said to be the first of its kind in the UK and will give consumers the chance to win a collection of prizes, including a VIP all-expenses paid holiday to Ibiza, tickets to some of summer 2018’s biggest music festivals, and branded Glen’s Vodka merchandise.
To enter, customers are invited to download the Shazam app to their mobiles or tablets and scan the ‘always-on’ Shazam code. They will then be taken to a designated web page where they’ll be able to enter the prize draw.
According to Glen’s Vodka, more than 300 prizes are expected to be won in the first four months.
While Shazam have delivered Shazamable TV adverts – most recently with Asda at Halloween – this is the first on-pack campaign to be delivered in the UK and represents a significant investment in the Glens Vodka brand.
Muriel Raguenaud, Marketing Director for Glen’s Vodka, said: “This campaign marks the beginning of what is going to be an exciting year for Glen’s Vodka, and allows us to communicate with our consumers in an innovative and creative way.
“Glen’s is very much about good times, so it has always had a strong affiliation with music. The prize giveaways have also been handpicked specifically to appeal to our core target demographic which is those aged 25 -34 years old.
“In addition to providing an effective platform for engaging with consumers, the campaign will also help the product to stand out on the shelves as bottles will have distinctive neck-tags. The fact that every single 70cl bottle of Glen’s Vodka carries the promotion was particularly well received by our retail partners.”
Miles Lewis, Senior Vice President International Advertising Sales, said: “We are very excited to be bringing Shazam’s visual recognition technology into this on-pack campaign. While our music catalogue is already used by hundreds of millions of music lovers worldwide, our partnership with Glen’s Vodka utilises our technology in a unique and innovative way.”
Glen’s Vodka is owned and produced by the Loch Lomond Group in Ayrshire.