You know how when you’re thinking about getting a new ride, you generally kick things off by scrolling through car listings online, right?
It’s like strolling through a virtual car lot without leaving your couch. But here’s the kicker: even though most folks start there, the actual purchase usually goes down at the dealership.
For the folks selling cars, getting you to trust them from behind a screen is a big deal.
I mean, think about it. You’re surrounded by options, and the fear of picking the wrong one can loom large. Tough gig, right? But hey, somebody’s got to roll up their sleeves and tackle it!
1: Develop Trust with Positive Customer Reviews
You know, getting my first car was a journey in itself!
After a ton of research and weighing my options, I landed on the trusty Honda Accord. I mean, it was reliable, affordable, and hey, not too shabby in the looks department either, at least in my book. Yes, it didn’t have a great feature like the vw transporter bed systems.
But it was cool anyway!
But let me tell you, making that decision was nerve-wracking!
I spent months diving into leasing versus buying used, calling up dealerships, and scrolling through reviews on Yelp and Google like my life depended on it.
And you know what I realized? Reviews are like gold in the automotive world.
I mean, they’re the real deal when it comes to marketing. So, if you’re in the game, you’ve gotta make sure your reviews are shining bright everywhere people look. Yelp, Google, social media—you name it, be there!
But don’t stop there.
Take it up a notch by showcasing success stories from your happiest customers. Get those stories out there in videos, ads, newsletters—you name it. It’s all about showing folks why they should trust you with their wheels.
2: Add Videos to Your Marketing Strategy
Thinking about getting into video marketing for your car dealership?
You might be surprised to learn it’s a great idea! Even though you might associate videos with influencers dancing or brands doing DIY projects, car shoppers are really into watching videos to help them decide on their next ride.
In fact, the number of people watching test-drive videos has shot up by over 65% in just the last couple of years. And get this: 64% of those folks say they’d buy a car without even test driving it, as long as they could watch a 360° video.
So, if you want your automotive marketing to rev up, video is where it’s at. And here’s the kicker: making videos doesn’t have to be a big headache or break the bank.
You can simply use an automatic video maker.
It lets you whip up video templates and automatically slot in your content. That means you can pump out a bunch of slick videos in no time flat. Easy peasy!
3: Create Tailor-Made Social Media Advertisements
Do you know those ads that keep showing up on your socials?
They were basic like they could’ve been for anyone. But lately, it’s all about personalization. People are digging ads that feel like they’re just for them.
So, if you want to make a splash and boost those sales, forget the old cookie-cutter ads. Start crafting personalized ones that really hit home with your crowd. Trust me, it’ll surely work out!
4: Engage Your Existing Consumers
You know what cracks me up sometimes? We get so caught up chasing after new customers that we forget about the goldmine sitting right under our noses: our existing clients. It’s like they’re these hidden treasures just waiting to be rediscovered.
Think about it – these are the folks who’ve already given us a nod or even swiped their card with us before. So why not give them a little nudge in the right direction?
We could drop them a line about upgrades or hook them up with some sweet deals on our latest stuff. And hey, why not throw in some extra perks like free maintenance or bonus goodies? It’s like saying, “Hey, remember us? We’re still here to make your life easier.”
These little moves? They’re not just about making another sale.
They’re about keeping that trust alive and staying fresh in their minds. So, when they’re ready to make a move, who do you think they’ll turn to first? You got it – us! Piece of cake, right?
5: Maximize Your Email Newsletter
Did you hear about the statistics where a whopping 59% of folks who buy cars feel like they get ghosted by the dealership afterwards? Crazy, right?
Imagine all the missed chances for dealerships to keep in touch and keep customers happy!
They could send reminders for services, hook them up with sweet deals on new rides, or even check in sometimes. Plus, if dealerships got tight with their buyers, they could score some serious word-of-mouth referrals and snag more customers through friends and family.
Now, imagine if instead of bombarding everyone with calls, they just shot out some emails. Way cheaper and less time-consuming, right?
But here’s the kicker: those emails have to be personalized and tailored to each person. Like, just putting their name in the subject line isn’t going to cut it anymore.
People want emails that feel like they’re just for them.
And get this: personalizing and segmenting emails can boost sales by a whopping 760%! So yeah, it’s kind of a big deal.
Image by macrovector on Freepik
