The future of Fife tourism will be the topic up for discussion at a conference in Dunfermline later this month.
The importance of digital marketing to reach visitors, access important markets and capitalise on local and national projects will top the agenda at the Love Fife Digital Conference to be held by Fife Tourism Partnership on November 19 at the Best Western Keavil House Hotel.
Highlights will include a line-up of guest speakers from St Andrews University, the BBC and VisitScotland.
Professor Aaron Quigley of St Andrews University will give a talk, for example, on the future of tourism, while digital marketing consultant Stephen Whitelaw will explore how to benefit from SEO (search engine optimisation).
VisitScotland’s equality & diversity manager Chris McCoy will pair up with Euan MacDonald of disabled access review site Euan’s Guide to talk about the world of accessible tourism through digital and highlight how tourism businesses can benefit from this £1.5 billion market.
And Nick Kwek, TV producer at BBC Click, the BBC’s technology programme, will host one of three workshops alongside Dr Alan Miller of St Andrews University’s School of Computer Science to demonstrate the digital future.
Cllr Lesley Laird, depute leader and executive spokesperson for economy and planning, said: “The opportunities for Fife tourism are very exciting and I’m sure that this will be an extremely valuable conference for all tourism businesses to attend. Fife is already a recognised destination for UK and overseas visitors because innovation and great customer service are so important. Tourism is a strategic part of our local economy and staying ahead is vital to maintain that success.”
Fife Tourism Partnership’s local tourist associations will also discuss opportunities, while workshops throughout the morning will focus on the recent upsurge in film tourism and how businesses can benefit.
Finally, Peter Wilson and Alistair Bruce of the Dunfermline and West Fife Local Tourism Association will lead a discuss on collaboration.
The conference, which starts at 8am with breakfast rolls and concludes at 1.30pm with a networking lunch, will be opened by Fife provost Jim Leishman.