Scotland’s themed tourism programme extended till 2022

2018 will be the Year of Young People – designed to inspire Scotland through its young people and celebrate their achievements

Scotland will continue to use yearly themes to help boost its tourism efforts, Tourism Secretary Fiona Hyslop confirmed today (Wednesday, 15 March).
‘The Themed Years’ tourism programme, which is led by VisitScotland and has dubbed 2017 the Year of History, Heritage and Archaeology, as well as attributing every year since 2011 to one of Scotland’s unique selling points, will continue beyond 2018 until at least 2022.
The Year of Scotland’s Coast and Waters will be celebrated in 2020 while the focus in 2022 will be the Year of Scotland’s Stories. The 2020 theme will support Scotland’s marine and coastal tourism sector, as well as the marine tourism strategy ‘Awakening the Giant’.
Speaking at the Scottish Tourism Week Signature Conference organised by the Scottish Tourism Alliance, Hyslop said: “The Themed Years programme has succeeded in giving Scottish tourism an edge, galvanising partners to work together to promote Scotland and its people.
“Organisations and individuals who participated in the recent consultation were in favour of continuing with themed years. More importantly, a significant majority found the programme to be beneficial to their business or organisation.
“We also listened to the views expressed that the programme would benefit from longer time scales and the Years will now be delivered in a two year cycle.
“I am pleased that the programme will continue up to 2022, providing an ideal way to continue to celebrate the best of Scotland.”
2018 will be the Year of Young People, a year designed to inspire Scotland through its young people and celebrate their achievements.

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