Event is the first to be held as part of a new £1.2 million public sector partnership programme to help Scottish tourism businesses improve their digital skills…
A conference will take place in Edinburgh this Friday (November 20) to showcase how Scotland’s tourism industry can capitalise on commercial activity through digital technology.
Digital Tourism Scotland (DTS) will take centre stage at the EICC (Edinburgh International Conference Centre) and bring together some of Scotland’s top tourism and digital tech representatives to demonstrate how a cross section of solutions can lead to the development of new and enhanced products and services.
Delegates will also hear from tourism experts taking part in the Digital Tourism Think Tank: Innovation Campus in Barcelona for the first time via a live link-up.
The line-up includes representatives from VisitScotland, Scottish Enterprise (SE), The R&A (Royal and Ancient Golf Club) and Chris Chambers of Postable Limited and Thomas Hoyrup Christensen of Wonderful Copenhagen who will both be based in Barcelona.
Danny Cusick, senior director of Food & Drink, Tourism and Textiles at Scottish Enterprise, said: “This conference is the first of its kind in Scotland and will provide a networking platform for any business in the tourism sector looking to maximise its potential through innovative digital engagement.
“The conference will offer insight from industry leaders from around the world on how digital tourism products and services are already proving to be a useful asset to enhancing visitor experiences and destination awareness.
“It’s a great opportunity for Scottish businesses to find out more about how digital technology can help them grow, as well as showcasing the latest in innovation. In today’s climate this industry needs to realise the importance of a digital strategy as visitors now expect to use digital tools to communicate with both destinations and businesses.”
More than a dozen exhibitors will showcase their digital products and services and how they can enhance the Scottish tourism industry.
They include GearedApp, which produces cross-platform mobile apps for Android and iOS devices, and Sky View Scotland, which uses professional drones to offer aerial imaging services that can be used as part of tourism marketing campaigns.
The DTS conference is the first event to be held as part of the new Digital Tourism Scotland (DTS) programme set up in partnership between SE, The Scottish Tourism Alliance, Highlands & Islands Enterprise, Skills Development Scotland, VisitScotland, Business Gateway and the Scottish Government.
Marta Eizaguirre, project manager for DTS at Scottish Enterprise, said: “This conference provides a great platform for launching the Digital Tourism Scotland programme, as it will inspire tourism businesses to think about new ways of implementing digital technologies in their businesses and will highlight, through national and international case studies, what can be achieved when digital technologies are exploited effectively.
“This is a three-year project that will offer Scotland’s tourism industry the tools and experience required to continue its digital evolution.
“From now until 2018, DTS will be hosting annual conferences, tourism workshops, surgeries and online resources to guide Scottish businesses through the process of developing their own digital strategy for growth.
“The wealth of experience and knowledge on offer at this conference will inspire tourism businesses to look at new ways of exploiting digital technologies and to become a more productive and innovative tourism business. It’s really an opportunity not to be missed.”