Why franchises hold more klout on the High Street

According to a survey of more than 1,000 consumers, one in five Brits (21%) are more likely to choose a shop if it’s part of a franchise.
The poll carried out by Reed Commercial also found that more than half (53%) use franchises up to five times in a typical month.
The firm says that, when this activity is put into context of the nation’s Christmas shopping habits, more than a quarter of respondents (28%) are likely to use franchises when buying gifts this year.
Among the most popular are Next, The Body Shop, Debenhams, House of Fraser and Boots.
The results also highlighted the nation’s preferences when it comes to using franchises.
Over half of Brits reveal that quality of product (57%) quality of service (53%) and value (53%) are the most important aspects they look for in a franchise.
And more than half of Brits (52%) consider customer service as a very important factor when using franchises.
The top three qualities that would encourage them to use franchises again include getting a good deal (52%) customer service (43%) and loyalty cards (41%).
When looking into customer satisfaction, the results reveal that more than 50% of Brits (56%) prefer to communicate with customer services via email.
Reed Commercial’s general manager, Ben Sole, said: “It doesn’t surprise me that British consumers prefer franchise businesses. The franchise model provides a high standard of service and is built around the customer. Franchise owners receive significant training and support to ensure that their customers receive a consistent product and great experience.”
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