Top 10 tips to set your social media on fire

How do you get your brand noticed in a sea of selfies, hashtags and smiley face emojis?
Good question, it’s a noisy old world out there on social media. Don’t worry. Here are 10 top bite-sized nuggets of knowledge to set your social media on fire…
1. Have a clear goal in mind: What do you want to achieve from social media? Drive traffic to your website, increase brand awareness, improve sales, find new leads? It’s all do-able, just stay focused.
2. Think about your content: Make sure your posts tick at least one of these boxes:
  • Shareable: Is it interesting or entertaining?
  • Relevant: Will it appeal to your audience?
  • Value: Is it worth reading?
  • Simple: We have short attention spans so keep it simple, stupid!
3. Make it visual: Posts that feature images and videos out-perform text-only posts across every social media platform so don’t be afraid to jazz things up a little with quirky graphics. The Wordswag app is a great one for this sort of thing – choose from hundreds of different backgrounds, add your own text and hey presto!
4. Timing is everything: When you post is almost as important as what you post. Think about when your audience will be online. 7-9am and 5-7pm are peak times for commuting professionals to flick through feeds for example. Recent research suggests the following frequency and times work best:
  • Facebook: Post 1-2 times per day at around 1pm to get the most shares and around 3pm to get the most clicks-throughs.
  • Twitter: Post 3-10 times per day at around 5pm for the most ReTweets and around 2pm and 6pm for the most click-throughs.
  • LinkedIn: Post 1-2 times per day during weekdays at around 7-9am and 5-7pm to catch the commuters.
  • Google+: Post 3 times per day at around 9-11am.
  • Pinterest: Post 5 times per day. Evening posts get the best results.
  • Instagram: Post 1-2 times per day. Evening posts get the best results.
5. Plan ahead: Sometimes the nitty-gritty of running a business leaves you little time to post on the go. Don’t worry, there are plenty of tools out there that can help you schedule your posts in advance. Buffer, Hootsuite and Social Oomph are good examples.
6. Add the personal touch: Post images of your team, your office or your clients to show there’s a real person behind the brand.
7. Play it again, Sam: Got something to shout about? Don’t just post it once. Share your content multiple times to reach a wider audience. You can repurpose content by changing the introduction a little to give it a fresh, new angle.
8. Join the conversation: Tag people into your posts to increase reach and use hashtags to tie in with wider conversations.
9. Listen up: No one likes a conversation-hogger. As well as posting your own content, remember to set aside a little time to read what others are posting, and ReTweet, Like, Share and Comment to increase engagement.
10. Play the long game: You won’t magically quadruple your number of followers overnight but if you stick with it you should find your posts have more traction in the long run.
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Ross Steedman heads up Design33, one of Scotland’s Top 10 WordPress agencies. From humble beginnings, starting as a bedroom business, Design33 has grown to be respected as a leader in WordPress development in Scotland, with a client base ranging from sole traders to corporations and a bit of everything in between. Thriving on new technology and with a desire to always build better things, Ross has carved out a niche for himself in Edinburgh as a ‘go-to’ expert on all things digital.