Virgin Trains East Coast named Most Innovative Caterer at industry awards

Accolade follows the introduction of a new menu and new jams developed by chef James Martin 

Virgin Trains’ east coast service, which operates between the east of Scotland and London, has won the Most Innovative Caterer title in the Onboard Retail Category of the annual International Rail Catering Group Awards.
The recognition follows the introduction of a new menu with award-winning dishes such as lemon and herb roasted chicken and a full English breakfast with prime black pudding, as well as an exclusive range of jams developed by celebrity chef James Martin.
Alison Watson, head of customer experience for Virgin Trains on the east coast, said: “We are so pleased to see our menu get the recognition it deserves at the International Rail Catering Group awards. We believe in providing an outstanding service to our customers onboard and working with James Martin to develop this menu has been a key part of this.
“This is another step in Virgin Trains’ journey of improving every element of our customers’ experience when they travel with us. Our new First Class carriages are rolling out on a weekly basis now and our Azuma trains are being prepared to the highest spec in anticipation of future customer needs.”
James Martin, whose roots hail back to York – a key stop on the Virgin Trains east coast service, said: “Virgin Trains came to me with a genuine vision and passion for improving the experience they deliver to their customers and – as a frequent Virgin Trains traveller – I shared their belief that the food on offer could have a real impact on customers’ experience as a whole.”
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