Organisations can benefit from a one-off press release and unlimited distribution for just £50 during October and November
A Fife PR consultant is celebrating 20 years in the communications industry by launching a basic press release writing and distribution service aimed at the SME market.
Lynda Hamilton Parker, who runs Lynda Hamilton Communications, is rolling out the new, no-strings-attached service for businesses looking for ad hoc PR support without being tied into costly monthly retainers.
She is also running a special introductory offer, in which organisations can benefit from a one-off press release and unlimited distribution for just £50 during October and November.
Hamilton Parker, who also runs online business title Scotland B2B, started her communications career at Fife College in Kirkcaldy where she studied Communication and Media, followed by Communication with PR.
She was crowned Student of the Year in 1996 for Outstanding Achievement in Media and went on to work at Catchline Communications, which was later bought over by The BIG Partnership, after impressing her peers on an initial college work placement.
She left Catchline in 2000 and went on to start raising a family while keeping her hand in writing press releases for local businesses.
After a brief flirt with retail management, Hamilton Parker took up a post in sales, marketing and PR with Glenrothes-based Textile Care Supplies and helped the laundry and dry cleaning supplier secure extensive coverage in a number of trade publications, as well as the local press.
Then, in 2005, Hamilton Parker returned to Catchline shortly before its acquisition where she latterly headed up a number of accounts, including BT Scotland, ExxonMobil, the Scottish Ambulance Service, and the Scottish Prison Service.
Working as part of a close-knit team of writers within the publications division, she penned copy for a range of titles and clients, such as Dunfermline Building Society, S&N (Scottish & Newcastle), Fife Council, NHS Fife, Forestry Commission Scotland, Scottish Power, Fife Constabulary, and Forth Ports.
In 2010, she went to work for DC Thomson as a magazine journalist for My Weekly, where she assumed the role of real life editor.
After writing a series of travel articles for the magazine, for which she also interviewed the likes of Davina McCall, Anthea Turner and the late Denise Robertson, Hamilton Parker was inspired to take a year out as a travel writer and visited the likes of Japan and Italy on various commissions.
She then worked as a freelance journalist, writing content for a range of travel websites, as well as features for women’s magazines such as Take a Break and My Weekly.
She wrote briefly for The List, also reviewing restaurants for The Larder, as well as Edinburgh Fringe Festival shows for The Scotsman and Edinburgh Evening News, before eventually launching her own consultancy specialising in PR and copywriting services.
She has since worked with a number of SMEs, such as Fitness Studio EH1, the Content Marketing Academy, Edgar Stewart, and Retromixer, which recently appeared on BBC Two’s Dragon’s Den.
During this time, she also worked as managing editor of The Business Journal between 2009 and 2011 on behalf of Romanes Media Group before it was bought over by Newsquest (part of the Herald & Times Group) and ceased trading.
The mum-of-three set up Scotland B2B (East Coast Edition) for SMEs based or trading in Fife, Edinburgh and the Lothians in August 2011 and was recently shortlisted for a mumandworking.co.uk award.