Year-long competition launches to help draw people to Fife

Local businesses get behind ‘guess the mystery location’ campaign to boost tourism 

Fife tourism ambassadors have launched an online competition to help promote the Kingdom and its cultural highlights as part of 2017’s designated ‘Year of History, Heritage & Archaeology’.
Each month, an iconic location or event will slowly be revealed on the Welcome to Fife website with clues to help people guess the location.
Prizes, many of which have been sponsored or supplied by local businesses, include a hot air balloon trip for four; an overnight stay at the Fairmont St Andrews, and dinner at The Adamson.
There are also monthly and spot prizes lined up to keep people engaged for the duration of the 12-month campaign.
A number of Fife tourism officials gathered at Dunfermline Abbey yesterday (Tuesday, 20 December) to launch the competition, whose first mystery image will appear online on January 1.
Alistair Bruce, chair of the Fife Tourism Partnership, said: “With Fife’s rich history and heritage we are keen to make the most of this special year.
“The competition will really get people talking as they try to guess the correct answer each month. I’m delighted that so many local business have donated such excellent prizes and they certainly add an extra excitement to the campaign.
“As more and more tourists rely on social media and online resources to help them plan their visits, this type on online competition helps to engage people in Fife and from further afield.
“That’s sure to whet the appetite of those interested in winning a prize and visiting places they have seen revealed over the coming months.”
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