Move follows the success of Puddledub’s pop-up store in April
One of Fife’s best-known food producers is set to open a new butchery store on Kirkcaldy High Street following the success of a pop-up trial.
Puddledub, which is run by the Mitchell family, will launch its new shop on Monday, 3 July – selling its own award-winning pork, alongside other local meat, as well as cheese from Edinburgh and St Andrews-based cheesemonger IJ Mellis, and local artisan breads.
Owners Tom, Clare and Camilla Mitchell, whose family has farmed at the Auchtertool site just four miles from Kirkcaldy for more than 100 years, say they pride themselves on outstanding pig husbandry and animal welfare, maturing the meat slowly to develop a full and disinctive flavour.
Their shop will offer a range of products, including the famous Puddledub sausage range, which comprises more than 20 varieties; the award-winning Puddledub bacon; grass-fed beef; free-range lamb and chicken, and artisan ham, charcuterie, cooked meats and pies. The traditional butchers counter will also serve up Scottish veal, local game, venison and water buffalo, as well as fresh fruit and vegetables and local breads.
The move follows the success of Puddledub’s pop-up store in Kirkcaldy in April 2017 which the Mitchells say persuaded them to open a permanent store on the former McDonalds site towards the Merchant’s Quarter.
Owner and Co-Founder of Puddledub Tom Mitchell said: “Opening the pop up at Easter was a fantastic way to see if there was enough demand locally to bring a butcher shop back to Kirkcaldy High Street. It really exceeded our expectations, which as a local farming business selling our products directly, is a massive boost for us.
“Puddledub initially grew through farmers markets and the movement by consumers towards local provenance. Opening this shop, allows our customers the convenience of a high street shop but with assured product provenance and traditional methods of preparation.
“We have farmed within a few miles of Kirkcaldy for more than 100 years. In that time, the town’s fortunes have chopped and changed in many ways. We are passionate about Fife, provenance and working with those in our community, so this shop is a very interesting venture and we look forward to spending time in Kirkcaldy.”
Bill Harvey, Manager at Kirkcaldy 4 All, the town’s Business Improvement District, added: “This can only be good for the town, for the businesses involved and for the end customer. If we can demonstrate that Kirkcaldy’s High Street is a viable destination for such an established, well respected and much loved brand as Puddledub, we can look to attract more to try the town. If that leads to longer term and larger opportunities, that’s a real plus.”
Puddledub can be found at farmers’ markets in Fife, Edinburgh, Angus, Glasgow and Stirling. The family also runs a butchery counter at the Dunfermline branch of Dobbies Garden Centres and is stocked in selected Scottish retailers.
The new store will add an additional two full-time jobs to the existing 19 staff employed by Puddledub. The business has a turnover of just over £1 million.