Britain’s emerging fifth season, between summer and autumn, leads to flurry of forward bookings for B&Bs
Britain’s emerging ‘fifth season’ – between summer and autumn – appears to be generating a flurry of forward bookings for the UK’s B&Bs. In fact, one hospitality specialist has even coined the term ‘Sortumn’.
According to booking data gathered by online booking specialist eviivo for its quarterly National B&B Index, the period of time between summer and autumn is creating a surge in late B&B bookings – particularly at family-friendly locations.
eviivo Director Tom Messett said: “The reliable bump up in temperature in late September and early October is attracting more and more families to Britain’s bed and breakfasts. The low, golden light, balmy not-too-hot temperatures, relatively warm sea and comparative peace and quiet are an attractive combination for holidaymakers.”
Nationwide, seaside forward bookings for the period are up 7.5%, meanwhile B&B forward bookings (seaside and inland) for the September – November period are up 18% year on year.
According to eviivo, sea temperatures in the UK tend to remain above average until then end of October, with some locations recording their highest or near-highest water temperatures in September.
It claims that properties which classify themselves as ‘family friendly’ with eviivo report forward bookings for the period up 61% year on year on a like-for-like basis.
Regionally, Northern Ireland (40% up) and Scotland (35% up) are the best performing regions for forward bookings.
Messett said: “We may be seeing a fundamental shift in holiday patterns, with a ‘Sortumn break’ in the UK becoming an established event in UK family life. Part of the surge is the ‘Bed and Brexit’ effect that we reported on last quarter, with holidaymakers choosing to avoid punishing exchange rates and make the most of the British Isles.
“But there’s also a rediscovery of the joys of the short British break, something that many parents will remember nostalgically from their own childhoods and are now in turn introducing their children to.”
According to Met Office data, 2005, 2006, 2011 and 2016 saw September and October average temperatures that felt like a continuation of Summer. Autumns since 2000 have been very mild. In 2011 and 2016, many areas of the country recorded their highest temperatures of the year.