Online shopping to take over Black Friday as 90% plan to avoid busy shopping centres and chaotic stores
Ninety per cent of people aged 18-44 who are planning to make Black Friday purchases this year will do so from the comfort of their own home or desk.
That’s according to research from Black Friday Deals Online, a website which works by connecting consumers with stores and brands taking part in the annual discount day which, this year, falls on 24 November.
It found that shoppers plan to steer clear of busy shopping centres and chaotic stores.
Preeti Vadgama, Marketing Director of Black Friday Deals Online, said: “Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one.”
“Luckily, our website offers an alternative to this. We make it possible for shoppers to browse products and services from a number of retailers all in one place, making it easier than ever to receive great discounts without having to even step foot out of the house.
“The survey found that a vast majority of shoppers aged 18-44 will be shopping online for Black Friday, and our website is the perfect destination for those types of consumers.”
The online survey was conducted on behalf of Black Friday Deals Online by YouGov, an international internet-based market research and data analysis firm, and also revealed that 93% of shoppers aged 25-34 taking part in Black Friday would be making their purchases online, demonstrating a shift in the way that younger consumers are choosing to buy from their favourite retail outlets.
Black Friday Deals Online says it’s leading the way when it comes to Black Friday shopping online, with its unique service which allows customers to find out where the best deals are across a number of retailers via its website, social channels and app.
Black Friday originated in the US in 1952 and is regarded as the beginning of the Christmas shopping period. Since its inception, it has moved over to the UK and now many high-street stores get involved in the discount day by offering shoppers great rates and astounding price drops on goods and services.
While Black Friday was originally contained to just one day in late November, it seems now it can spread across multiple weeks, with some retailers reportedly planning to start advertising deals as early as the first week of November.